Rebranding & CI Development . North Coast Church

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Kingsley Community Church commissioned me to assist them with a new logo as part of the new name North Coast Church.

Brief: Create a simple icon, that can become easy recognisable over a period of time.

Solution: The circular watermark represents the location of the church (Northern suburbs of Perth, near the coast). It further portrays that each one of us has been specially 'crafted' and chosen (marked) as children of God. The cross illustrates God's light 'shining in the 'North' of Perth. The circular shape represents the universe (God's work and His people and eternal life). Lines are connected to represent where 'our' (the people) paths intersects with the Cross (Jesus) which gives us a new purpose. Dark blue communicates knowledge (wisdom), integrity and trust (brand). Aqua communicates peace, healing and protection.